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How to Use Instagram Nametags for Marketing : Social Media Examiner

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social media how toNeed a fast and straightforward means for individuals to discover you on Instagram? Have you ever heard about Instagram Nametags?

On this article, you’ll uncover how to discover and customise your Instagram nametag so individuals can shortly comply with your Instagram account.

How to Use Instagram Nametags for Marketing by Jenn Herman on Social Media Examiner.

How to Use Instagram Nametags for Marketing by Jenn Herman on Social Media Examiner.

What Are Instagram Nametags?

Users can scan your Instagram nametag to quickly follow you.

Nametags on Instagram are very comparable to Snapchat’s snapcodes and Fb Messenger codes. They’re designed to be scanned shortly, and simply take individuals to your profile or permit them to comply with you.

For those who’ve tried to develop your Instagram viewers by telling individuals your Instagram username, you’ve doubtless encountered conditions the place this turns into an arduous course of. The most important problem is getting individuals to spell your identify appropriately within the search bar on Instagram. If in case you have underscores, dots, abbreviations, or something out of the unusual in your username, the problem is just magnified.

Nametags are a simple answer to this. They permit customers to shortly scan your code with out having to add or sort any info, and instantly have the choice to view your profile or comply with you.

As well as, having your nametag out there or on show could be a not-so-subtle set off to encourage somebody to comply with you, with out you having to particularly ask them to achieve this. It’s a much less pressured interplay together with your clients or viewers.

Right here’s how to get began utilizing Instagram nametags.

#1: Scan an Instagram Nametag

You possibly can scan a nametag two methods. The primary method is to go to your Instagram profile, faucet on the three-line button within the top-right nook, and select the Nametag tab. Then faucet Scan a Nametag on the backside of the display.

Tap Scan a Nametag at the bottom of the screen.

The second method is to open your Instagram Tales digital camera, and faucet and maintain the display once you’re prepared to scan a nametag. This can be a considerably quicker method to entry the scan digital camera.

Open the Instagram Stories camera and tap and hold the screen when you're ready to scan an Instagram nametag.

When you’ve scanned a nametag, you see a display that permits you to go to that account’s profile. For those who’re not already following that account, a big button can also be out there to comply with that account. In case you’re already following the account, the pop-up will let you recognize that is the case.

Once you've scanned an Instagram nametag, you see a screen that allows you to visit that account's profile.

There’s one small problem should you see somebody’s scannable nametag on Instagram or elsewhere: you’ll be able to’t simply “scan” it whereas viewing it in your telephone. The digital camera that permits you to scan nametags has to be open, and you may’t open that digital camera if you’re on one other social media platform or elsewhere in your cellular system.

The answer is to take a screenshot of the nametag whenever you come throughout it. Then go into your Instagram account to entry the Tales digital camera or the nametag digital camera.

When you open your Tales digital camera, go to the photograph or gallery choice within the bottom-left nook and faucet on the picture you simply took of the nametag. This can pull the nametag into the digital camera and mechanically scan it for the connection.

Go to the photo or gallery option in the bottom-left corner and tap on the image you just took of the Instagram nametag.

Should you open the Nametag digital camera by way of your profile settings, faucet the gallery button within the top-right nook of the display to open your digital camera roll. Choose the screenshot of the nametag you need to scan and the scan course of will mechanically occur.

Tap the gallery button in the top-right corner of the screen to open your camera roll.

#2: Discover and Customise Your Instagram Nametag

All customers have entry to the Nametags function on Instagram. You routinely have a nametag arrange for your account, however you’ll be able to customise it.

To entry your nametag, go to your Instagram profile settings tab (the three-line button within the top-right nook of your profile). From the record of choices, choose Nametag.

Go to your Instagram profile settings tab and tap Nametag.

There are three choices for the background of your nametag—Shade, Emoji, or Selfie—all of that are editable for your personal choice or branding. To navigate among the many three choices, faucet on the kind of background choice you need to customise on the prime of the display.

Then faucet on the display background to change the colour, open the emoji keyboard (to choose any emoji), or change the selfie results.

Tap on the screen background to customize your Instagram hashtag.

After you have a background you want, merely faucet the “X” to shut the window. Your modifications are saved routinely.

Tip: Be artistic and selective together with your background choices. Should you’re selecting from the colour gradient backgrounds, choose one which aligns together with your model colours. In the event you’re opting for an emoji background, select an emoji that’s related to your model. For instance, for those who’re a photographer, choose the digital camera emoji. Should you’re a florist, select a flower emoji.

#three: Share Your Instagram Nametag

You’ll be able to distribute your Instagram nametag quite a lot of methods, restricted solely by your creativity. Listed here are some methods different manufacturers are sharing their nametags.

Show Your Nametag Prominently in Your Retailer

Chocolate Johnny runs Perfection Candies in Australia and the @perfectionchocolates Instagram account. He has been an enormous fan of snapcodes and is now together with Instagram nametags in his retailer. A easy card placement all through the shop and on the show instances makes it straightforward for clients to comply with him.

In these conditions, clients are already in his retailer, speaking to him or the opposite staff, and having fun with the merchandise. They’re extremely doubtless to need to comply with him on Instagram, given the connection constructing that’s already occurring within the retailer.

Perfection Chocolates shares their Instagram nametag in the store.

Share Your Nametag at Occasions

You can even show your nametag at commerce exhibits and expos. Many occasions, you’re selling what you are promoting to potential clients at these occasions. Offering them with a chance to join with you on Instagram earlier than they depart can improve the probabilities of conversions and gross sales after the occasion has ended. And it’s not a enterprise card that will get misplaced within the backside of a bag or results in the trash once they get residence.

Emily at Lone Mountain Farms lately did this for an expo she attended. She printed out playing cards together with her nametag for @lonemountainfarms, custom-made with a enjoyable farmer emoji, to place across the sales space and make connecting straightforward.

Francesca at @francescavitali.paperjewelry put out her nametags round her sales space to make it straightforward for individuals to join together with her Instagram account with out having to spell out her account identify each time or danger individuals not having the ability to discover her account due to spelling.

Examples of sharing Instagram nametags at events and expos.

Should you frequently attend enterprise conferences or networking occasions, save your Instagram nametag picture as your telephone’s lock display photograph. This manner, if you’re at an occasion and need to join with somebody, merely open your telephone to the lock display picture and it’s prepared to be scanned. Once more, this makes it straightforward to join with fellow attendees in a singular means that’s not simply one other enterprise card.

Many conferences have video boards that play a loop of content material created round a hashtag. You possibly can publish your nametag to Instagram and/or Twitter utilizing the occasion hashtag and get your nametag to seem on the video display for all the different attendees to see.

Likewise, should you coordinate these conferences or occasions, have your model’s nametag as a static picture on the video board all through the occasion to encourage attendees to comply with your account.

In the event you’re internet hosting an occasion the place you’re offering desserts or treats, contemplate having customized, edible decorations designed together with your nametag, making for scrumptious and useful promoting!

Design edible decorations with your Instagram nametag.

Cross-Promote Your Nametag on Your Social Channels and Weblog

Promote your nametag on different social media platforms to capitalize on the audiences you’ve got on these different platforms. Amy Boyle shared the nametag for her @amyboylephoto Instagram account on Twitter and requested her viewers there to comply with her over on Instagram.

Cross-promote your Instagram nametag on social channels like Twitter.

Amanda Robinson with @shewakeboards makes use of a Fb Messenger bot to often work together together with her viewers. She’s including her Instagram nametag to her bot to cross-promote and drive extra followers to her Instagram account.

Mike Allton on the Social Media Hat has an exit pop-up enabled on his web site to encourage website guests to comply with him on Instagram. Individuals on his website are already invested in his content material and weblog posts, all of which get shared and introduced on his Instagram account, so it’s a logical match to comply with him on Instagram and discover out about new weblog posts.

An exit pop-up with an Instagram nametag.

As somebody who recurrently speaks at conferences and teaches webinars, I plan to embrace my nametag in slide decks in my shows. It should make it simpler for viewers attendees to comply with my Instagram account and join with me after the session is full.

How to Encourage Customers to Scan Your Instagram Nametag

When you determine the place to promote your Instagram nametag, listed here are some ideas for encouraging customers to scan it.

Educate Customers About How to Scan Your Nametag

You also needs to be cognizant of your viewers and ready to assist them perceive how to use scannable nametags. We as entrepreneurs typically leap on these new options however on a regular basis customers will not be conscious of them or perceive how to use them. Embrace useful ideas or steerage to train your viewers how to scan and use nametags if needed.

Evergreen Credit score Union is on Instagram as @evergreen_credit_union and has included its nametag on digital shows, together with sharing directions of how to scan and entry the nametag.


Give Customers an Incentive

Take into consideration the motivation you present in asking individuals to comply with you. Whereas Instagram nametags are enjoyable and thrilling proper now, everyone seems to be sharing their nametags and asking for follows. However why ought to anybody new comply with you? What’s the benefit for them?

Contemplate selling your nametag if you run a marketing campaign for a free giveaway or obtain. In case you’re operating an Instagram contest and need to encourage participation, share your nametag with that provide to take part.

When you shared a tutorial or reside video to your Instagram tales that’s helpful to your viewers, cross-promote it to different social media platforms, alongside together with your nametag so individuals can simply discover you and watch the video.

Anne Buttar runs @missannekemp on Instagram and is planning to supply a free e-book obtain as an incentive that shall be augmented by sharing her nametag to different social media websites and advertising strategies as she works to develop her follower rely.

Professional Tip: It’s value mentioning that you ought to be cautious about how and the place you publish your Instagram nametag. As an example, putting it on a billboard isn’t a good suggestion. On this state of affairs, automobiles are driving by shortly and don’t have time to cease and scan. The identical factor could possibly be stated about placing your nametag on a car, the place if somebody driving is shut sufficient to learn it, they’re too shut!


Instagram nametags are a fast and straightforward approach to let others join with you. Whereas the top objective on Instagram ought to by no means be solely about follower counts, this function will enable you to add followers extra simply and make connecting with new individuals extra environment friendly.

What do you assume? Are you excited to check out the Nametags function? Or are you already utilizing nametags for your enterprise? Please share your ideas or ideas within the feedback under.

Discover how to find and customize your Instagram nametag so people can quickly follow your Instagram account.

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