Have you ever ever needed to do your personal Ask Me Anything (AMA) occasion? Questioning how to run these on-line Q&A periods on social media?
On this article, you’ll find out how to manage and handle a web-based AMA expertise on Fb, Instagram, or Twitter.
Why Run an AMA on Social Media to Help Your Advertising?
The idea of the AMA gained reputation on Reddit and was later adopted by mainstream social networks as a means to transparently interact with an viewers; promote new options, updates, and merchandise; and join with customers in actual time. Since then, platforms like Fb, Twitter, and Instagram have built-in options that make AMAs extra accessible than ever.
AMAs could be a breath of recent air from the bizarre, scripted content material that your viewers is used to seeing. When achieved efficiently, AMA periods can increase engagement and promote transparency together with your viewers, and permit them to get to know your model on a extra private degree.
#1: Plan the Logistics for Your AMA
Earlier than you maintain an AMA, you want to do some prep work. Listed here are some particulars to contemplate when planning your AMA.
Select a Matter
You possibly can maintain the AMA particular to one matter (corresponding to “Ask our CEO anything about the recent merger”) or make it broad (similar to concerning the firm or merchandise usually). Common AMA periods are a smart way to study extra about your viewers’s pursuits and might help inform future content material in the event you discover recurring questions or themes.
Choose a Speaker
Deciding who’s going to oversee the AMA is essential as a result of that individual can be entrance and middle, representing your group. Select somebody educated about your organization who can confidently and calmly maintain their very own all through the session.
Time Your AMA to Align With Excessive Viewers Exercise
Concentrate to your analytics and run the AMA throughout a time you realize your viewers is lively and on-line. Moreover, in the event you’ve just lately had a PR disaster or flap, it’s in all probability greatest to let vital time cross earlier than internet hosting an AMA. On the flipside, holding an AMA could also be a good method to overcome destructive publicity in the event you get the messaging proper. All of it will depend on your viewers and state of affairs.
Determine How You’ll Take Questions
Determine if you need to area questions stay solely or permit your viewers to submit questions forward of time. Set a particular date and time in your social media AMA and reply questions that are available throughout that point, or area questions for a few days main up to the occasion after which select a particular time to reply these particular questions on social media.
Prep Solutions and Fill-In Questions
It might appear to be an AMA doesn’t require preparation as a result of the questions can be coming in actual time, however there’s a appreciable danger in being unprepared for the periods. Have solutions to widespread questions ready. Take a while to brainstorm what points may come up and have a plan for a way to deal with them in the course of the occasion.
The very last thing you need in an AMA is to obtain questions that catch you off guard, making you seem frazzled or unprepared, so put together for the worst. AMAs are just like the press conferences of the web. Manufacturers can shortly fall sufferer to a PR nightmare by not anticipating what questions, even unfavourable ones, are doubtless to be requested.
As well as to having solutions ready, have questions prepared in case of a lull or lack of engagement. You in all probability have already got a record of incessantly requested questions your organization receives, so have these available in case of a drop in participation.
Select a Social Media Platform to Host Your AMA
Whereas internet hosting AMAs on social media is turning into extraordinarily fashionable, make certain the platform you select aligns together with your general advertising objectives. If the objective is to interact your viewers, promote transparency, and appeal to new followers, right here’s how to body your AMA session on Fb, Instagram, and Twitter.
#2: Run an AMA by way of Fb Reside
You’ll discover probably the most success with AMAs on Fb by internet hosting Fb Stay periods. Reside broadcasts are a smart way to join together with your viewers in actual time, face to face, and supply a good platform for fielding questions. You possibly can even report the periods for customers to view later or to use as future advertising supplies.
Collect Questions Earlier than the Occasion
To collect questions forward of an occasion on Fb, you possibly can create a submit earlier within the week or a few days prior to the occasion, and ask customers to publish their questions as feedback on the submit. Moreover, if you would like to keep anonymity for the customers, ask them to ship their questions by way of Fb Messenger.
As soon as followers submit their questions, take time to undergo the questions and select one of the best ones to reply through the occasion. Put together a doc with solutions to these particular questions and reply them in depth. It may also be useful to name in an skilled to reply particular questions or have examples to present.
As a result of Fb Reside permits display sharing, you possibly can plan to do a reside demonstration or use the device to share your display if it helps reply particular questions.
Reply Questions Through the Occasion
Throughout your Fb Stay AMA, customers can drop their questions within the chat of the video. However remember that if a lot of viewers attend, these questions can transfer quick and grow to be onerous for the speaker to discover. It’s sensible to have a moderator gather and arrange these questions, and feed them to the host as they arrive in. In any other case, the host may have to scroll to discover the questions, which may take up time and disrupt the occasion.
Although you gained’t know precisely what questions will are available, you’ll be able to anticipate what could be requested based mostly on widespread FAQs out of your viewers and have responses to these questions prepared forward of time. It’s additionally useful to have necessary documentation on-hand like consumer guides, product information, and information bulletins you can reference shortly do you have to get a query you don’t know the precise reply to.
#three: Run an AMA by way of Instagram Stay or Instagram Tales
There are two methods to host an AMA on Instagram. One choice is to take a route comparable to the Fb strategy and host a reside video Q&A. Movies generate a lot of engagement, and you may document the occasion and have it out there for individuals who need to view it later. Instagram AMAs can take the identical common format as Fb AMAs when utilizing reside video.
You can too report particular person story movies with responses to questions, or create textual content responses and publish them to your story with the corresponding questions. Once more, you’ll have the opportunity to save them as Instagram story highlights and create an AMA spotlight in your Instagram profile that followers can entry and reference later.
Collect Questions Earlier than the Occasion
To solicit questions out of your followers, use Instagram’s useful Questions sticker in your tales and let followers know you’ll be answering their questions unexpectedly.
After you’ve acquired questions, undergo them and omit any inappropriate or duplicate questions. Should you plan to do an Instagram Stay broadcast, put together in-depth solutions to these questions to current when you’re reside.
When you plan to create an Instagram story, take a while to rehearse (in case you’re doing a video story) or write out the response in a approach that appears good on the display and provides the reader all the crucial info to reply the query. In the event you save the story in a spotlight and you’ve got greater than 10Okay followers, you possibly can embrace “swipe up” hyperlinks in your tales to present followers with much more references and knowledge.
Reply Questions In the course of the Occasion
Comparable to a Fb Reside, an Instagram Stay could have an ongoing chat on the display until you select to disable it. That is the right place to have customers submit their questions through the stay AMA.
It’s sensible to have a few moderators accumulating questions as they arrive in. These moderators might be viewing the occasion the identical approach as the remainder of your followers and ought to be in the identical room because the speaker.
As a result of questions on Instagram are available pretty shortly, a method to streamline the method is to have a Google doc open that’s shared with every moderator and the host. Moderators can add the questions to the Google doc as they see them, and the host has one cohesive doc to reference all through the session with out having to scroll again by means of the questions on the app itself.
#four: Run an AMA on Twitter
Twitter is a go-to platform for many corporations internet hosting AMAs that need to attain a extra mainstream viewers than Reddit. The format works greatest when there isn’t actually a format.
The simplest method to maintain monitor of the gadgets to tackle is to create a customized hashtag and ask customers to tag their questions. Don’t use one thing generic like #AMA or #AskMeAnything as a result of your questions will get misplaced within the combine.
When selling your AMA on Twitter, let your followers know when the occasion will happen and whether or not they need to ask questions forward of time or save them for the day of the occasion.
Collect Questions Earlier than the Occasion
For those who determine to acquire questions prior to the occasion, ask followers to submit their questions utilizing your chosen hashtag after which compile which questions you need to reply through the occasion.
Twitter makes it a bit simpler to present extra in-depth solutions to questions which are requested earlier than the session. When selling the session, it’s useful to reduce off questions on a day or a few hours earlier than the occasion to put together the responses appropriately. Use this time to collect as many assets as attainable to reply any questions.
Reply Questions Through the Occasion
Let your followers know to live-tweet their questions through the occasion. It’s greatest to have a moderator or two monitoring the hashtag with a software like TweetDeck or Hootsuite so that each one situations of the tag are straightforward to discover in a single place.
Like Instagram, it’s useful to have all the moderators in the identical room or at the very least in a group chat collectively to keep in contact in the course of the session. Utilizing a shared Google Doc or spreadsheet can maintain the session organized and let the moderators hold monitor of who’s responding to what questions to keep away from confusion.
Despite the fact that you gained’t be face to face, it’s nonetheless sensible to be as ready as potential to have the opportunity to reply questions shortly. Having the suitable paperwork and knowledge in entrance of you’ll alleviate some stress and permit you to reply extra questions through the session when you’ve gotten responses ready.
You should use hyperlinks, pictures, and video when applicable to give followers extra detailed solutions to the questions they ask. Use the chance to hyperlink to weblog posts or different content material in your web site that may assist reply their questions extra completely than 280 characters you get on Twitter.
#5: Promote Your AMA
No matter the way you select to subject questions, ensure to begin selling the session a minimum of a week forward of time to generate sufficient curiosity. Treating the session as an occasion is a smart way to create buzz and a spotlight to ensure individuals are conscious of the occasion and make sure you get questions.
These promotions can go on even after the session has ended. Upon getting all the questions and a really feel for a way the AMA went, create content material like a weblog publish or infographic summarizing the preferred questions as a reference. It’s additionally a superb alternative to gauge what your viewers needs to see from you and crowdsource concepts for brand spanking new content material.
What do you assume? Have you ever hosted an AMA for your small business? Did you’re taking questions forward of time or solely in the course of the occasion? What ideas are you able to supply for planning an AMA? Please share your ideas within the feedback under.
Extra articles about AMA occasions for enterprise:
(perform(d, s, id)
var js, fjs = d.getElementsByTagName(s);
if (d.getElementById(id)) return;
js = d.createElement(s); js.id = id;
js.src = “//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394”;
(doc, ‘script’, ‘facebook-jssdk’));