Ecommerce Tech Web Development

A Quick Guide To Shopify Pricing 2019

A Quick Guide To Shopify Pricing 2019
Advertiser Disclosure: Our unbiased critiques and content material are supported partially by affiliate partnerships, and we adhere to strict tips to protect editorial integrity.

With regards to buying cart platforms, Shopify (see our evaluation) is the one to beat. This massively common ecommerce platform serves over 600,000 retailers worldwide and has facilitated $72 billion of gross sales since its founding. 

Shopify’s easy-to-use design and reasonably priced worth make it a extremely accessible selection for small enterprise house owners who need to increase to a web-based retailer. And with pricing choices starting from a number of dollars a month to some thousand, this ecommerce platform gives pricing plans that meet the wants of small to enterprise degree retailers.

So, how a lot does the Shopify app value? The reply is, briefly, “it depends.” Maintain studying for an entire breakdown of what Shopify gives at every worth level. There are a number of elements to Shopify’s pricing system, so we’ll take all of it piece-by-piece. We’ll additionally take a look at further bills you need to put together for, together with add-ons, transaction charges for accepting bank card funds, and extra. 


We’ll be utilizing the Shopify pricing chart as our primary reference level all through this text. Check out the primary part under for a quick overview of the three mid-level plans:

As you possibly can see, pricing isn’t decided by the variety of merchandise you listing, the variety of clients who go to your on-line retailer, the quantity of bandwidth and storage you employ, and even your annual income. Relatively, every step up in plan degree consists of extra superior options and will increase the variety of employees accounts you possibly can arrange.

It’s useful to think about the $29/month Primary Plan as Shopify’s commonplace function set. All Shopify customers on this plan or above have entry to the next:

  • On-line retailer & weblog
  • Limitless merchandise, bandwidth, and storage
  • 24/7 Help
  • Low cost code engine
  • Guide order creation (digital terminal)
  • Deserted cart restoration
  • Shopify Delivery
  • Free SSL Certificates
  • Shopify POS app
  • Free Shopify cellular card reader (for brand spanking new US clients)

With a purpose to get entry to extra built-in options on your on-line retailer, you’ll need to pay a bit extra per thirty days. The subsequent step up, the $79/month Shopify Plan, provides the next options:

  • 5 Employees accounts
  • Supply present playing cards (digital & bodily)
  • Skilled reporting

The Superior Shopify Plan is considerably costlier at $299 per 30 days. Listed here are the added options:

  • 15 Employees accounts
  • Superior report builder
  • Third-party calculated delivery charges (past charges calculated with Shopify Delivery)

Transaction Charges

“Transaction fee” is a broad time period used to explain any payment(s) (percentages and/or greenback quantities) you will need to pay on each sale you make. Whenever you use Shopify, these transaction charges come from two sources:

  1. Credit score Card Processor (a.okay.a. Cost Gateway, Cost Supplier): That is the corporate that handles the precise funds clients make at your retailer. Examples embrace PayPal and Stripe, and a standard price to pay for on-line bank card transactions is round 2.9% + $.30. There are over 100 gateway choices to select from with Shopify, together with Shopify’s personal cost supplier, Shopify Funds (which is actually a Shopify-branded model of Stripe’s gateway).
  2. Shopify: Shopify additionally costs its personal fee per sale as a part of the charges for utilizing its software program. The payment varies relying in your subscription degree:
    • Primary: per sale
    • Shopify: per sale
    • Superior: zero.5% per sale

As a way to acquire funds by way of your Shopify retailer, you’ll want to join a cost supplier and begin paying transaction charges to that entity. There isn’t any getting round these charges, whether or not you’re utilizing Shopify or a unique ecommerce platform to arrange your retailer.

Nevertheless, there’s a option to circumvent Shopify’s separate transaction charge through the use of Shopify Funds as your processor. In different phrases, Shopify stops taking its personal fee per sale when you agree to join the in-house cost system.

On prime of this, in case you use Shopify Funds (powered by Stripe), you qualify for discounted processing charges on the $79/month and $299/month subscription ranges. By “discounted,” we imply lower than that 2.9% + $zero.30 you’d usually pay Stripe for those who signed up for it individually.

Did you comply with all that? It’s a bit of complicated, however it’s all summarized within the following part of the primary pricing web page:

Notice: Not everyone seems to be eligible for Shopify Funds, so don’t financial institution on these transaction charges going away. You might have to make use of an exterior cost gateway.

Delivery Reductions

Until 100% of your merchandise are digital, delivery prices will ultimately issue into your working finances. Shopify has an in-house delivery platform referred to as Shopify Delivery that will help you handle these logistics and prices. Amongst different options of the system, Shopify Delivery calculates real-time delivery charges from USPS, UPS, and DHL at checkout. On the backend, you even have entry to discounted delivery charges with these carriers, with the deal sweetening as you climb the subscription ladder.

Level Of Sale & Shopify POS

Many ecommerce sellers additionally promote in-person. Shopify offers a POS app to make use of by itself or together with hardware. All Shopify retailers have entry to the app, however those that need to use Shopify POS as a extra fully-fledged POS system (assume barcode scanners, receipt printers, money drawers, and the like) will must be on the $79/month plan or above. The $79 plan additionally opens the potential of connecting to alternate POS methods.

What About Shopify Lite & Shopify Plus?

Shopify does have a fair cheaper plan, referred to as Shopify Lite, which is simply $9 per thirty days. Shopify Lite permits you to promote on Fb, add merchandise to an internet site or weblog with “buy” buttons, and settle for funds. Nevertheless, it doesn’t embrace an internet retailer builder, so we haven’t targeted on that plan on this article.

Should you’ve appeared very far into Shopify, you’ve additionally probably heard point out of Shopify Plus. Shopify Plus is an enterprise degree providing for retailers who want scalability, greater help ranges, and higher server capabilities.

Shopify Plus is meant for retailers who promote over $1 million per yr. This platform can deal with as much as 10,000 checkouts per minute and offers 13+ PB of storage and over 29,000 CPU cores. If you join Shopify Plus, you’ll have these pesky additional Shopify transaction charges waived, and also you’ll obtain premium buyer help with a devoted account supervisor.

Pricing for Shopify Plus varies relying upon your organization’s wants, however you must know that plans begin at $2K per thirty days. To learn extra about Shopify Plus, examine our full evaluate.

Annual Low cost

Our bargain-hunting readers might have observed that Shopify provides discounted subscription charges to retailers who decide to the software program for a yr or extra. If you are going to buy a yearlong membership with Shopify, they’ll low cost your month-to-month subscription value by 10%. When you purchase two years out, the low cost is 20%.

I can already hear you Costco consumers and coupon clippers celebrating, however earlier than you go buy this app for a yr or extra, I strongly advocate you’re taking a step again. Don’t decide to a whole yr of Shopify until you’re completely sure the software program will match the wants of your on-line retailer.

I typically see complaints from retailers who dedicated to a software program too early (that is true of many software program packages, not simply Shopify). They’re annoyed that the software program doesn’t work for his or her enterprise, they usually’re unable to get a full refund on the acquisition.

My recommendation is to subscribe to Shopify’s month-to-month plan for at the very least one yr earlier than you go all in. That offers you a great probability to cope with buyer help, experiment with add-ons, and ensure the platform actually works in your firm. That annual low cost solely saves you $34/yr on the Primary Plan, anyway.

Different Prices To Think about

Though SaaS options delight themselves on being all-inclusive, you’ll doubtless run into new bills as your retailer grows. Listed here are a couple of further issues as you construct your Shopify retailer:


Shopify is superb store-building software program relating to primary options, however nonetheless has loads of room for enlargement by way of extra superior options and apps. Even sellers who’re simply beginning out might discover they want a number of extensions from the Shopify App Retailer so as to tailor the platform to their actual wants. You also needs to contemplate integrating with third-party options for delivery software program, CRM software program, market connections, and accounting software program. Nearly all of these add-ons will value a further month-to-month charge.

Net Design

Though Shopify presents various free themes with wonderful net design instruments, you is probably not happy with Shopify’s free choices. On this case, you’ll need to do a number of of the next: buy a premium theme, design your personal theme, or pay for somebody to design an internet site for you. These choices can shortly grow to be costly.


It may be very troublesome to get a number of software program methods to work nicely collectively. Typically, you want an skilled to step in. Shopify specialists can be found for rent. The price of their help ranges from a couple of hundred dollars into the hundreds.

How To Select A Plan

By this level, you in all probability know which Shopify plan matches your small business’s on-line retailer greatest. Nevertheless, should you aren’t positive but, right here are some things to think about:

  • What options do I want?
  • What superior options can I add on?
  • What number of consumer seats do I want?
  • What can I afford right now?

You also needs to join a free trial of Shopify to make sure the software program works seamlessly with what you are promoting. Add your merchandise, check out the design instruments, and name customer support. And keep in mind, should you determine to enroll, all the time go together with the month-to-month plan first.

For extra info on Shopify’s app retailer, pricing plans, options, design instruments, and buyer help, head on over to our full assessment. Or, to see the way it stacks up towards the competitors, attempt our comparability web page.

Go to Shopify’s Web site

Learn Our Full Shopify Assessment


fbq(‘init’, ‘962544383863634’);
fbq(‘monitor’, “PageView”);