5 ways to use surveys to growth hack your startup


Constructing a startup is like sprinting a marathon. However for those who can pull it off, the payoff is immeasurable. Alongside the best way, surveys may help. Listed here are 5 thought-starters to make it easier to unlock startup growth via highly effective survey suggestions.

1. Perceive (and show!) your addressable market.

When it comes to elevating enterprise capital, numbers converse louder than phrases. However numbers aren’t all the time straightforward to come by early on when spectacular success metrics are nonetheless a couple of funding rounds away. Surveys can present highly effective validation that your addressable market represents a compelling alternative.

“When I’m backing an entrepreneur, one of the things that I’m looking for is unique market knowledge that no one else has access to,” explains Zoe Schlag, managing director on the extremely revered accelerator Techstars Influence.

One of many entrepreneurs that caught Zoe’s consideration? Jamee Herbert, founding father of BridgeCare Finance, a startup that gives employer packages which give mother and father extra versatile and revolutionary ways to pay for childcare.

Like many startups, Jamee’s firm couldn’t level to a precedent to justify the market demand, as a result of she was making an attempt one thing new. And innovation comes with danger. So what did she give buyers to put their minds comfortable? Survey knowledge.


Right here’s how to use surveys from early on to set up your market, in accordance to buyers from Draper Associates, 500 Startups, and TechStars:

  • Affirm that the issue you’re fixing actually exists: Jamee requested mother and father about how a lot they have been paying for childcare, how they have been paying, and the way childcare prices affected moms’ capacity to work.
  • Buy intent and frequency: Would individuals be really taken with shopping for a product like yours? In that case, how typically?
  • Willingness to pay: Early survey analysis provides buyers an inexpensive benchmark for the price of your services or products that buyers would settle for. You may as well mix this info with their buy intent response and begin to calculate potential income from there, relying on the dimensions of the inhabitants.
  • Demographics: Including demographics questions to market analysis surveys can present perception into whether or not totally different teams have totally different responses to your potential choices, and whether or not there’s a distinct segment which you can personal. Gender, age, geographical location, and occupation can all present key technique indicators and make it easier to determine your very best buyer.
Surveys help you establish your market by confirming the problem, willing, finding purchase,willing to pay, providing demographics

Surveys may give you leverageable knowledge pretty shortly. Jamee despatched a survey to a nationally consultant pattern of oldsters with youngsters beneath 5 utilizing SurveyMonkey Viewers. Inside 24 hours, she had sufficient details about childcare prices to win $20Okay in funding in a pitching competitors, which led to additional funding and acceptance into the TechStars Influence accelerator.

Get began now: Create a survey that touches on every of the bullets above, and tailor it to your area of interest. Use SurveyMonkey Viewers to attain a panel of goal respondents, and modify the concentrating on parameters to be sure that you attain probably the most related group attainable.

As you scale: Maintain monitoring how the market modifications. You’ll have the opportunity to present progress to buyers, determine market alternatives, and lay the inspiration for future rounds of funding. SurveyMonkey Enterprise additionally allows you to benchmark quite a lot of elements towards different corporations so you’ll be able to see the way you stack up.

Prepared to show your product-market match?

SurveyMonkey Viewers can get you the consultant pattern you want to showcase your potential.

Attempt Viewers

2. Check your concepts early and sometimes.

Do individuals care extra about complicated capabilities or usability? Is there demand for that fancy function you’ve been fascinated with investing assets in? Which packaging sits greatest with your chosen viewers?

To reply questions like these, attempt idea testing with your early clients, or with a random pattern of your goal market. Listed here are some ways you can use idea testing, with hyperlinks to survey templates to get you began:

  • Select a model or product identify: discover one thing that resonates with shoppers, and will get your which means throughout.
  • Check totally different logos: Discover one thing that differentiates your startup and stands out.
  • A/B check your advertisements to see which of them are value investing in.
  • Work out how individuals will reply to totally different product concepts earlier than you bought to market.
  • Experiment with several types of advertising claims and messaging to see what sticks.
you can use concept testing to choose a brand name, test different logos, AB/B test ads, compare packaging, experiment with messaging

Masterful idea testing might help you keep away from pricey errors within the lean years once you’re launching your firm. The survey templates above can get you began, and in the event you’re constructing your personal program from scratch, we’ve got an in-depth idea testing information that walks you thru each step.

Typically, slightly change can imply a serious step ahead. RxBar famously attributes its success to redesigned packaging. The corporate’s income jumped from $6M in 2014 to $130M in 2017. Don’t be afraid to ask concerning the particulars, and get as many opinions as potential.

If you’ve discovered one thing that you simply assume works, check it once more. The extra typically you  survey, the extra clearly you’ll give you the chance to benchmark towards your earlier outcomes.

Get began now: Prioritize the branding selections that may give your startup its firm id. Firm identify, emblem, and product names might all have dramatic impression. Learn by means of our idea testing information to study concerning the elements you’ll be able to check for.

As you scale: Make suggestions gathering a cross-functional effort between product, advertising, buyer success and gross sales, so that you simply’re collaborating to discover new  growth alternatives. SurveyMonkey accounts for Teamsenable totally different teams in your org to collaborate, remark, and iterate till you’ve a survey that satisfies all events.

Prepared to collaborate & check your concepts?

Groups allows your product, gross sales, advertising staff and anybody else to construct surveys that meet everybody’s wants.

Study extra

three. Create an worker suggestions program that scales with your enterprise.

Tech startups of 100 individuals or fewer have half as many HR staff as equally sized corporations in different industries. (And lots of have the cultural and retention issues to present for it.) It might appear ridiculous to ask staff for suggestions when your enterprise is just 5 individuals in a room, however the actuality is that the packages you set in place early on set the tone for the type of employer you finally develop into.

Surveys give staff a chance to voice considerations that they could in any other case have repressed (and even give up over) and floor constructive concepts that would enable you to appeal to and retain extra expertise. Suggestions packages additionally give staff the prospect to really feel heard, which may have a surprisingly highly effective impact, even when it doesn’t end in an answer.

Placing suggestions surveys in place and appearing on what you study from them can scale back attrition and enhance the standard of life for your earliest—and most crucial—hires. It additionally clearly illustrates  your group’s dedication to specializing in worker expertise because it grows. Lastly, the suggestions that you simply get by way of worker surveys might provide the enter you want to win over potential new recruits.


Suggestions surveys ought to be temporary, painless, and delivered at a daily cadence to be able to monitor modifications over time. We advocate a brief, candy and mobile-friendly pulse survey as soon as a month that focuses on a unique facet of engagement.

When planning your survey packages, take into consideration the employer that you really want to be. If your firm had 5,000 staff as an alternative of 15, what would you need to have perfected? That’s what you have to be laying the groundwork for proper now.

Listed here are some survey templates to assist you to launch probably the most essential worker suggestions packages:

Get began now: Begin by figuring out your HR objectives and work backward. Are you nervous about making a constructive recruiting expertise? Giving staff constructive efficiency suggestions? Constructing an inclusive tradition? SurveyMonkey has quite a lot of templates that may provide help to out. Our complete playbook for utilizing surveys in HR explains how to use them.

As you scale: Discover SurveyMonkey Interact so that you simply’re asking the suitable questions and automating the executive work as you scale.

four. Create in-demand content material and press curiosity early on.

Competing for consideration once you’re simply beginning out may be…disheartening. Until you might have a big-name investor backing you up or a founder with some (enterprise) road cred, you’re doubtless to be ignored no matter how cool your product is. A method round that? Distinctive knowledge.

Asking the fitting questions could make you newsworthy lengthy earlier than you’re a family identify. Brianna Miller, a content material strategist on the work administration software program firm Wrike, determined to conduct a survey that requested individuals about their office swearing habits. She used SurveyMonkey Viewers to attain the suitable individuals shortly, wrote up the outcomes, and ended up with over 100 press mentions together with The Washington Submit, Fortune, Quick Firm, and TV protection on NBC.

Ideas for creating viral content material from surveys:

  • Discover a matter that particularly appeals to your viewers, solutions questions that haven’t been requested earlier than, or takes a singular angle on a scorching matter.
  • Ask controversial questions.
  • Give respondents a clean textual content field with the intention to seize quotes and soundbites that may make for robust headlines.
  • Embrace demographic questions as a way to decide up on variations between totally different teams and noteworthy tendencies.
  • Think about sending the identical survey over the course of the yr so you’ll be able to see if attitudes change over time and if main world or business occasions influence your responses.
  • Collaborate with influencers and/or quote them in your content material, in order that they’ll be possible to share your findings with their community. Should you didn’t work with them immediately, ensure to allow them to know you’re together with them. Even a fast tweet could make an enormous distinction. As Andy Crestodina, co-founder and CMO of Orbit Media Studios preaches, “A partner in content creation is a partner in content promotion!”

You’ll find guidelines for planning your survey, assessing dangers, designing a survey scientifically and methods for analyzing your findings within the final information to utilizing surveys for content material advertising.

Get began now: Create a survey that asks the questions you’re taken with. With SurveyMonkey, you possibly can share your survey via a hyperlink, ship by way of e-mail, goal our international Viewers panel, or generate a QR code. Commerce exhibits and occasions are a fantastic place to gather responses—simply just remember to have our offline capabilities enabled.

As you scale: Discover distinctive ways to differentiate your firm’s advertising content material and discover a match out there. You will get insights from award-winning entrepreneurs from The Clorox Firm, Duke’s Fuqua Faculty of Enterprise, and IfOnly in our current webinar, “How to avoid bland marketing: The risk-taker’s guide to campaigns that stand out.”

5. Get insights and validation from your earliest clients.

Typically, your clients are your greatest salespeople. Different occasions, they could even be your greatest strategic advisors. Right here’s a real-life instance:

Jer Langhans is the co-founder of Paired Sourcing, an organization that helps companies craft completely tailor-made expertise pipelines earlier than hiring sprints. Paired Sourcing is comparatively younger, based simply over three years in the past, however already has a faithful base of returning clients. Jer was curious to know extra about precisely what stored clients coming again and what else is perhaps beneficial to them, so he created and despatched a Internet Promoter Rating (NPS)®*  survey.

NPS surveys are the business normal for a purpose. They’re the most effective, most goal means to measure buyer loyalty and advertising momentum. However NPS®  may also do greater than offer you a advertising report card—it could actually yield essential insights about your product and your enterprise.

When the responses got here in, Jer discovered that his clients have been proud of their service, however he additionally discovered that some have been excited about a subscription service (somewhat than having to re-engage with the corporate each time). “As well as I thought I knew my customers, I would never have arrived at that business insight without the survey,” says Jer, who efficiently launched a brand new subscription choice for Paired Sourcing consequently.

Planning items

Clients are your greatest advocates and your greatest “feet on the ground” when it comes to constructing out a brand new product. To run your personal evaluation, begin through the use of our pre-designed NPS® survey template (the identical one Jer and his workforce used.) These open-ended questions initially are the place you’ll discover your particular, action-oriented bits of buyer knowledge.

Whenever you get the outcomes again, use our free NPS® calculatorto get your general rating.

Get began now: Begin with a easy NPS survey. Our free Hubspot integration can maintain your knowledge sorted.

As you scale: Regularly monitor buyer sentiment so you possibly can see tendencies over time and benchmark towards previous efficiency. SurveyMonkey CX automates the method and supplies analytics. And also you’ll need to benefit from our Salesforce integration so all your buyer knowledge sits in a single place.

Constructing an organization from the bottom up is a ton of labor, however the extra that you simply deliver actual knowledge into your technique, the extra sure you may be that you simply’re making the best name.

*Internet Promoter, Internet Promoter System, Internet Promoter Rating, NPS and the NPS-related emoticons are registered logos of Bain & Firm, Inc., Fred Reichheld and Satmetrix Techniques, Inc.