All that you need to do is follow these suggestions and soon you’ll witness how high your website will rise on top of search engine results.
- Always public relevant and quality content
Quality content is undeniably the top driver of search engine rankings. There really is no substitute for well-written content. High-quality articles that are made specifically for your target audience are guaranteed to increase traffic, thus improving both your site’s relevance and authority.
Never forget to identify a keyword phrase for each page. Put your feet in the shoes of your readers, and think what they might be looking for across all of your pages. Make sure to simply repeat the main keyword a few times throughout the page- at least twice in the opening and once in the closing paragraph and then two or four times throughout the remainder of your article.
It is best practice not to forget to use bold, italics, heading tags, and other emphasis tags as a means to highlight keyword phrases. However this is the case, never overdo these guidelines too.
- Update your content on a regular basis
Not only readers find it important to find good content in websites. Search engines look for quality content as well. It is then recommended for website owners to regularly update their content. This is perceived as a good indicator of a website’s relevance so make sure to keep it fresh at all times.
When designing a website, each page should contain a space between the head tags so you can insert metadata, or information about the contents of your web pages. For those who own CMS based websites, the web team should be able to pre-populate this data for you.
- Make sure to have a link-worthy site
Focus your attention on creating relevant links within your content. Instead of simply typing click here links, try writing out the name of the destination page instead. Click here basically has no meaning and value for search engines beyond that of the attached URL. On the other hand, if you place a company name instead or signature service, search engines will identify it to be rich with keywords. This in turn will improve your search engine rankings as well as the ranking of the page you are linking to.
- Use alt tags
Make sure to never forget describing your visual and audio media using alt tags or alternative text descriptions. Alt tags allow search engines to locate tour page- an activity that is crucial especially for those who search using text-browsers only.